Biden’s Laptop Matters shirt
In 2019, Prada announced it would “rationalize”—read: scale back—its wholesale accounts. Hermès, meanwhile, already exclusively sells its products in wholly-owned stores, adding to the mystique and allure of the brand. The fashion industry is in the midst of an overproduction crisis. Common growth models require flooding the market with product, but when that product doesn’t sell, brands are stuck with warehouses of back stock. While some companies like Gucci, Stella McCartney, and Burberry have partnered with resale sites like The RealReal, the vast majority struggle with unsold merchandise and yet continue to make more goods for consumption. Supreme’s limited-release runs only add to its value in the eyes of shoppers. During its Thursday drops, almost every piece sells out, often in a matter of minutes.
Buy it here: Biden’s Laptop Matters shirt
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